6 October, 2026 – Camping.care, the innovative booking and management system for campsites and holiday parks, today announced a strategic partnership with Molecaten, a leading operator in the leisure industry. This cooperation provides Camping.care with guaranteed access to growth capital and adds significant industry expertise to its board, solidifying its path to becoming a leader in outdoor hospitality software.
The partnership is built on two core pillars designed to accelerate growth while assuring stability for current and future clients: financial security and strategic leadership.
Financial Backing and Strategic Leadership
Under the terms of the agreement, Molecaten provides a flexible financial framework that ensures Camping.care has immediate access to capital required to finance its scaling operations.
Additionally, on behalf of Molecaten, Ton de Rooij will join the Camping.care Board of Directors. De Rooij brings decades of industry experience and will play a pivotal role in optimizing the organization structure, ensuring the company is robust enough to handle rapid international expansion.
Ton de Rooij commented on the investment:
"What convinced us was the combination of a strong product and a driven team. Molecaten understands better than anyone what parks and campsites need and we can now put that knowledge to work directly to build Camping.care into a platform the industry can rely on."
A Commitment to Long-Term Stability
The primary purpose of this cooperation is to signal to the market that Camping.care is a permanent fixture in the industry. With the outdoor hospitality sector rapidly digitizing, clients require a partner they can trust for the long haul.
Roel Masselink, Co-founder of Camping.care, explains the necessity of this step:
"We frequently received questions from customers and prospects asking, 'How do I know that Camping.care will still exist in 5 years?' or 'Can I invest in Camping.care to strengthen our partnership?' With this partnership, we have definitively answered those questions, ensuring both our short- and long-term stability."
Independence and Data Privacy Guaranteed
While the partnership involves significant investment, the governance structure is explicitly designed to protect the neutrality of the software platform.
Data Security: Molecaten will have zero access to data regarding other campsites or parks using the platform. Confidentiality is strictly ring-fenced.
Operational Control: Founders Arjen and Roel retain majority rights within the board. They remain firmly in charge in their decision-making, ensuring the company's vision remains founder-led.
Future Outlook
This partnership sets the foundation for a broader coalition. With a strong strategic interest from both parties, the structure allows for other parties within the outdoor hospitality sector to join the cooperation in the future, united by the ambition to create the world's leading outdoor hospitality software.
About Camping.care
Camping.care is an all-in-one, AI-driven cloud platform for campsites, holiday parks and camper places. It brings property management, an online booking engine, payments, channel manager, point of sale, self-service kiosk, rentals and 130+ other apps together in one system, plus a team of AI agents that handle onboarding, guest questions and pricing. Used by more than 700 campsites and 4,500 users across 16 countries.
About Molecaten
Molecaten is a family-owned Dutch leisure company operating a portfolio of holiday parks and campsites across the Netherlands. With decades of experience in outdoor hospitality, Molecaten is known for its hands-on operational approach, commitment to quality, and deep understanding of what guests and park operators need.
Emmée Nijman, Marketing Manager
emmee@camping.care
+31 (0)541 248 011
camping.care
